Chef Pepin

CHEF PEPIN: America’s Premier Hispanic Television

His knee-slapping antics, rapid-fire Cuban Spanish and hefty persona have led more than one entertainment reporter to call him “a cross between Ricky Ricardo and Dom De Louise.” That unique combination of endearing qualities, along with his mastery of the Latin kitchen, have made the multi-talented Chef Pepín one of the most beloved personalities on Spanish-language television today.

With his trademark chef’s hat and winning smile, Chef Pepín has been boosting on-air ratings for more than 18 years. He debuted on national television in 1988 on Univision’s “TV Mujer” and since then has remained a staple in the US Hispanic culture. He can be seen on more than 690 broadcast and cable stations in two continents on the #1 Latin morning program, “Despierta America”, as well as through out Latin America on his extremely successful, international, cooking show on the MGM Network Latin America.

Chef Pepín reaches every generation of Hispanics either through his television appearances on Univision, broadband programming on, regular appearances on Miami’s WPBT-2’s Emmy-award winning magazine show, “New Florida” and soon through radio.

As a brand spokesperson for packaged-goods companies, Chef Pepín’s success is no less impressive. Besides having appeared nationwide on countless radio and television commercials, as well as print ads, Chef Pepín is constantly being sought out by clients to represent them in everything from street festivals to press tours to in-store appearances. His innate ability to move product off store shelves in record numbers is legendary – and has garnered him an enviable roster of clients that includes such food giants as: Sun-Maid Baking Raisins, Green Giant, Stouffer’s, Coca-Cola, Borden, Uncle Ben’s Rice, Tyson Foods and Knorr Soups & Seasonings.

Chef Pepín is also the author of a best-selling, Spanish-language, Latin cookbook, “Cooking with Chef Pepín” and most recently launched his new line of kitchen appliances through,, Burlington Coat Factory and AASEF Exchange (among others)

He has made it fast and easy for women to cook, "acceptable" for Latin men to be in the kitchen and extraordinarily fun for kids to watch. He is considered, by all accounts, America’s premier Hispanic TV chef.